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“Plan for Change” is a two-minute advertisement in which Senator Obama will speak directly to the nation on his view of the state of the economy and what he would do to fix it if he is elected president. On the air…

“Plan for Change” Ad

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By JIM RUTENBERG

Barack Obama has started a hard-hitting ad campaign against John McCain in vital states, painting Mr. McCain as disconnected from middle-class struggles.

WASHINGTON — Senator Barack Obama has started a sustained and hard-hitting advertising campaign against Senator John McCain in states that will be vital this fall, painting Mr. McCain in a series of commercials as disconnected from the economic struggles of the middle class.

   Senator Barack Obama arriving Tuesday at the Sheraton hotel in Raleigh, N.C.

Mr. Obama has begun the drive with little fanfare, often eschewing the modern campaign technique of unveiling new spots for the news media before they run in an effort to win added (free) attention. Mr. Obama, whose candidacy has been built in part on a promise to transcend traditional politics, is running the negative commercials on local stations even as he runs generally positive spots nationally, during prime-time coverage of the Olympics.

The negative spots reflect the sharper tone Mr. Obama has struck in recent days on the stump as he heads into his party’s nominating convention in Denver next week, and seem to address the anxiety among some Democrats that Mr. Obama has not answered a volley of attacks by Mr. McCain with enough force.

“If you can go quietly negative, that’s what he’s done; I think the perception is that he’s still running the positive campaign,” said Evan Tracey, president of the Campaign Media Analysis Group of TNS Media Intelligence, which monitors political advertising. “It’s a pretty smart, high-low, good cop/bad cop strategy.”

In Philadelphia; East Lansing, Mich.; Green Bay, Wis.; and at least five other major cities, Mr. Obama is heavily showing an advertisement contrasting a statement by Mr. McCain that “we have had a pretty good, prosperous time with low unemployment,” with appearances by people making statements like, “The prices of gas are up; the prices of milk are up.” ……[more]